The Natural Queen Letter
A letter from The Taylor Family · Founders of The Taylor Family Sydney
Sydney, New South Wales · October 2026
A letter from the foundersThirty-Five Years of Dressing Sydney Women. The Day We Saw the Back of This Dress, We Knew It Had to Be Yours.
From the front it is calm and easy. Then you turn around, and it is a painting. If you are only going to add one thing to your wardrobe for the summer ahead, we would make it one of these.
The Taylor Family Sydney was built on one belief: comfort should never come second to style. For thirty-five years we have dressed women in this city, and for just as long, women have been told they have to choose. Beautiful or comfortable. Elegant or easy. We never agreed.
It is October. The harbour light is getting longer, the evenings are warm again, and every woman we know has started to look at her wardrobe with the same quiet disappointment. Too many beige things. Too many sensible things. Nothing that feels like her.
So when the pieces in our Natural Queen collection arrived, we unfolded the first one across the counter and laughed out loud. A shoal of soft, hand-painted-looking fish swimming across a field of sunshine yellow, each with a little red cheek. Not a pattern. A picture.
That is the idea behind the whole collection: dresses that look like wearable art and feel like nothing at all. There are six things we would tell you about them, in the order we would point them out if you were standing at our counter.
The best part is behind you
Most dresses are designed for the mirror. These are designed for the woman walking away from you at the café, along the waterfront, across the park on a Sunday. The prints are bold and artist-inspired, with a hand-painted touch, and they carry across the shoulders and all the way down the dress. You will never see the back yourself. Everyone else will, and they will say something.
LH★★★★★“Elegant, comfortable and well made. My new favorite boutique online.”
Lauren H.Customer review
Soft cotton that moves like a breeze
Soft, light and breathable, made for warm climates. You can see the natural, gently crinkled weave in the close-up photo below. It skims rather than clings, so a warm afternoon does not turn into a sticky one. It is the dress you put on in the morning and are still happy in at the end of a long lunch by the water.
KS★★★★★“Fast shipping, lightweight fabrics keep you cool and are great quality.”
Karen S., Sydney, NSWCustomer review
Pockets, and a cut that flatters
A flowing, relaxed line with a loose fit through the waist, a gathered yoke at the back and easy sleeves for just the right coverage. It never pinches and it never clings. It falls around the knee, so it is easy to dress down with sandals or up with heels, and it does not mind being crumpled in a suitcase. And look closely at the photo: every dress has proper pockets, for your phone, your keys, or simply somewhere to rest your hand.
JM★★★★★“The fit is perfect and the fabric feels so soft. Already ordered my second dress!”
Jessica M.Customer review
Small to 5XL, all at one price
Every dress in the collection is cut from Small right through to 5XL (US 6 to 20), and nothing costs more because you need a bigger size. Every product page has a full size chart, from the chest to the hem, so you can compare it with a dress you already love and order with confidence.
MS★★★★★“Beautiful colors, true to size and great customer service. Highly recommend!”
Megan S.Customer review
Dozens of prints, each its own small artwork
The fish are only one of them. There are watercolour florals, bold geometrics, patchwork and stripes, all with a hand-painted look. Names like Rosemary, Giselle, Agnes, Virginia and Rivka. Every one has pockets. Same easy shape, same price, so you choose with your heart.
RT★★★★★“Finally a store where the clothes look exactly like the pictures. So happy!”
Rachel T.Customer review
Free shipping, and real people who answer
Shipping is always free, with Australia Post tracking so you can follow your parcel home. And if something is not quite right, there is a real team here in Sydney, reachable seven days a week, who will help you. You are buying from a family business that has been doing this for thirty-five years, not from a warehouse.
DW★★★★★“Great customer service! Wanted to change the color of my dress and it was no problem!”
Donna W., Brisbane, QLDCustomer review
Our Natural Queen dresses, against the ones you have been buying
You can find a summer dress for sixty dollars almost anywhere, and most of us have a few hanging in the wardrobe that we never quite reach for. Here is the difference, laid out plainly.
- A flat pattern that looks the same from every side
- Thin fabric that clings in the heat
- A fit that stops at XL, then an apology
- The same ten prints everyone else is wearing
- Shipping that costs extra
- No pockets, ever
- Art-inspired prints that make the back the best view
- Soft, light, breathable cotton
- Small to 5XL at one price, with a size chart on every page
- Dozens of prints, from florals to fish
- Free shipping, with tracking
- Pockets on every dress
A good dress is the one you put on without thinking, and that still makes a stranger turn around. That is why we would put this one in your hands first.
Why the Natural Queen collection is up to 70% OFF this month
This month The Taylor Family Sydney turns thirty-five. To mark it, and to make room for the new collection arriving soon, we have put the whole Natural Queen collection on one anniversary sale at up to 70% off. One run. Not a rolling sale.
Stock is limited, and when a print sells out in your size, that is the end of that one. The dresses go back to $366.50, and the anniversary does not come round again.
Extra discounts stack automatically at checkout. Buy five or more and each dress comes to around $82.46. We make almost nothing at that price, and that is on purpose.
AR★★★★★“Fast shipping to Melbourne and the quality exceeded my expectations. Love it!”
Amanda R., Melbourne, VICCustomer review
We believe getting dressed should feel like coming home to yourself. We would far rather these dresses went to women who will live in them than sit folded on a shelf.
The Taylor Family · Founders, The Taylor Family SydneyOver 18,000 women have already made up their minds, and the reviews say what we have been saying all along. If you are going to add one thing to your wardrobe before summer arrives properly, this is where we would start, while your size is still there.
— The Taylor Family
The Natural Queen Collection
- Art-inspired prints that make you the best view in the room
- Soft, breathable cotton with pockets, sizes Small to 5XL
- Free shipping & 30 day money back guarantee
Stack and save: buy 2 save 10%, buy more and save up to 25% extra.
See which prints are still in your size