Thirty-Five Summers of Dressing Women in Sydney — Without Asking Them to Compromise.

We opened The Taylor Family in Sydney in 1991 with one simple belief that has not changed since: comfort should never come second to style. We wanted the women who walked through our door to leave feeling like themselves, only lighter, brighter and a little more ready for the day.

Sydney summers ask a lot of a wardrobe. Mornings at the markets, a long lunch by the water, an evening that cools down just enough to want one more layer. For too long, women have been told they need to choose: beautiful or comfortable, elegant or easy, polished or relaxed. We never thought you should have to.

So for thirty-five summers we have been building the other answer: dresses, sets and jumpsuits in the colours of this city — harbour blue, sea-glass aqua, white sand, blush and sunshine — in prints worth a second look and cuts that move the way you do.

That is why, of everything on our shelves this summer, we would put our summer styles in your hands first. There are six things we would tell you about them, in the order we would point them out.

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Prints worth a second look.

Delicate florals, gentle checks, ocean-inspired patterns. We pick prints for how they look in real daylight — in a kitchen, on a ferry, across a table at lunch — because that is where you will actually wear them. A good print starts a conversation, and we have had a few of those across the counter over thirty-five years.

Our summer styles, against the way most shops treat you

You can find a summer dress almost anywhere. What is harder to find is a shop that treats you like a guest. Here is the difference, laid out plainly.

A good summer wardrobe is the one you reach for without thinking. That is what thirty-five summers have taught us.

Why our summer styles are up to 80% off this season

This summer The Taylor Family turns thirty-five. Same city, same family, same love of helping you look and feel your best.

To mark it we are doing something special: our whole summer collection is on one anniversary sale, with up to 80% off, and the more you buy, the more you save. One sale, to say thank you to every woman who has walked through our door and every one of you who found us from far away.

When a style sells out in your size, that is the end of that one, and the anniversary does not come round again.

If you are going to add one piece to your wardrobe before the summer rush, start with the styles on our shelves now, while your size is still here.

— The Taylor Family