The Floral Button-Downs Letter
A letter from The Taylor Family · Founders of The Taylor Family Sydney
Sydney, New South Wales · October 2026
A letter from the foundersThirty-Five Years of Dressing Sydney Women. The Dress That Comes With Its Own Jewellery.
Look closely at the buttons, then at the cuffs. Nothing here is an afterthought. If you are only going to add one dress to your wardrobe for the warm months ahead, we would make it one of these.
The Taylor Family Sydney was built on one belief: comfort should never come second to style. For thirty-five years we have dressed women in this city, and for just as long, women have been told they have to choose. Beautiful or comfortable. Elegant or easy. We never agreed.
It is October. The harbour is sparkling again, the café tables are back out on the footpath, and every woman we know is looking for the same thing: one dress she can put on in a minute that still looks like she tried.
So when the first pieces in our Floral Button-Downs collection arrived, we did what we always do. We held one up to the window, turned it over, and looked at the details. Tiny clusters of pearl-style beads for buttons. Cuffs finished with soft, sculpted rosettes. A dress that did not need a necklace, because it came with its own.
That is the idea behind the whole collection: easy dresses with the kind of detail you would expect to pay a great deal more for. There are six things we would tell you about them, in the order we would point them out if you were standing at our counter.
The buttons are the jewellery
A row of decorative floral buttons runs down the front, each one a small cluster of pearl-style beads with a gold-tone centre. They do the work of a necklace, so you can leave the jewellery box shut and still look finished. Pick one up and turn it over in your fingers, as in the close-up photo below. It is the first thing women tell us they notice.
TB★★★★★“Skeptical at first with online purchases. But absolutely stunning dresses and tops! Not the cheapest, but worth it!”
Terri B.Customer review
Cuffs that finish the look
Many styles end in romantic rosette or floral cuffs on roomy lantern sleeves, soft and sculpted rather than stiff. They frame your hands, they catch the light when you lift a coffee, and they turn a simple dress into one that gets noticed. Camellia, Amelia, Gabrielle and Beverly have rosette cuffs. Aurora, Sadie, Danica and Rosamund have floral cuffs.
RT★★★★★“Finally a store where the clothes look exactly like the pictures. So happy!”
Rachel T.Customer review
A relaxed shape that moves with you
A gently draped, relaxed silhouette that is meant to suit many figures. It is soft and unrestrictive, so it works for the whole day, from the first coffee to the last glass of wine. Dress it up with heels and pearls, or keep it casual with flats. Either way, you put it on and stop thinking about it.
JM★★★★★“The fit is perfect and the fabric feels so soft. Already ordered my second dress!”
Jessica M.Customer review
Mini, midi, set, or something in between
Not one dress in one shape. There are mini dresses and midi dresses, a two-piece set, puff sleeves and balloon sleeves, a lace-trimmed V-neck, a high-neck cape, a zip-front style. Same attention to detail on all of them, so you can find the length and sleeve that suits you.
LH★★★★★“Elegant, comfortable and well made. My new favorite boutique online.”
Lauren H.Customer review
Colours that are not just beige
Aurora alone comes in eleven colours: white, olive, navy, black, pink, beige, brown, sage mist, burgundy, dusty blue and rose. Sizes run from XS to 2XL, and some styles go up to 3XL, all at one price. Every product page has a size guide, so you can compare it with a dress you already love.
MS★★★★★“Beautiful colors, true to size and great customer service. Highly recommend!”
Megan S.Customer review
Free insured shipping, and real people who answer
Orders in Australia always ship free, insured and with tracking, so you can follow your parcel home. If something is not quite right, there is a real team here in Sydney, reachable seven days a week. You are buying from a family business that has been doing this for thirty-five years, not from a warehouse.
DW★★★★★“Great customer service! Wanted to change the color of my dress and it was no problem!”
Donna W., Brisbane, QLDCustomer review
Our button-downs, against the dresses you have been buying
You can find a dress for eighty dollars almost anywhere, and most of us have a few in the wardrobe that we never quite reach for. Here is the difference, laid out plainly.
- Plain plastic buttons, if any
- Cuffs that just stop
- One colour, one length
- Sizes that stop at L
- Shipping that costs extra
- No one to talk to when it is wrong
- Decorative floral buttons that act as jewellery
- Rosette and floral cuffs on lantern sleeves
- Mini, midi and set styles, with eleven colours on Aurora
- XS to 2XL, some to 3XL, at one price
- Free insured shipping with tracking
- A Sydney team on hand seven days a week
A good dress is the one you put on in a minute and that still looks like you tried. That is why we would put this one in your hands first.
Why the Floral Button-Downs are up to 70% OFF this month
This month The Taylor Family Sydney turns thirty-five. To mark it, and to make room for the new collection arriving soon, we have put the whole Floral Button-Downs collection on one anniversary sale at up to 70% off. One run. Not a rolling sale.
Stock is limited, and when a style sells out in your size, that is the end of that one. The dresses go back to $366.50, and the anniversary does not come round again.
Extra discounts stack automatically at checkout. Buy five or more and each dress comes to around $82.46. We make almost nothing at that price, and that is on purpose.
We believe getting dressed should feel like coming home to yourself. We would far rather these dresses went to women who will live in them than sit folded on a shelf.
The Taylor Family · Founders, The Taylor Family SydneyOver 18,000 women have already made up their minds, and the reviews say what we have been saying all along. If you are going to add one dress to your wardrobe before summer arrives properly, this is where we would start, while your size is still there.
— The Taylor Family
The Floral Button-Downs Collection
- Decorative floral buttons and rosette cuffs that finish the look
- Mini, midi and set styles, XS to 2XL, some to 3XL
- Free insured shipping & 30 day money back guarantee
Stack and save: buy 2 save 10%, buy more and save up to 25% extra.
See which styles are still in your size